Augmented Reality Application

United Launch Alliance

Augmented Reality Application

United Launch Alliance (ULA) is an American spacecraft launch service provider that manufactures and operates rocket vehicles that are capable of launching spacecraft into orbits around Earth and to other bodies in the Solar System.

Challenge

With a new rocket in development, United Launch Alliance needed to engage its target audience at the largest and most influential event in the space industry. This event is sponsored by large, innovative, and competitive brands, so it was imperative to differentiate from the competition with an experience within the event.

Solution

The physical size of a rocket prevents it from being transported and shared for marketing and sales opportunities, but much like a car, there’s a certain impressiveness to a rocket’s physicality.

Valence conceptualized, designed, and built a fun and immersive end-to-end experience. The solution included a mobile augmented reality application called ULA Anywhere that created life-sized rockets in virtual showrooms, social media photo sharing, and a mission-based game employing light simulation-based physics to demonstrate the complex rocket trajectories and satellite orbits.

By using augmented reality on mobile devices, Valence could help ULA engage a diverse audience for sales opportunities and to increase brand awareness and affinity.

Technologies used included augmented reality, iOS application development, and Android application development.

Results

The ULA Anywhere experience differentiated ULA from its competitors, expanded the brand’s reach beyond the event’s walls, and created IP that could be repurposed for future events, increasing total ROI.

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Website Design and Development

Healthcare Startup

Website Design and Development

This healthcare technology startup was established in 2020 and has an ambitious goal of transforming the healthcare industry by accelerating technological, clinical, and operational advances.

The company was preparing to launch at a major healthcare industry event, and needed to declare itself as an important brand in the industry’s tech sector. It is imperative for a technology brand to have a top-notch digital presence.

Challenge

The timing between the company forming and this industry event was tight. This client had to quickly develop its key message and brand platform while designing and developing its website.

Solution

Valence was engaged to design and build the website, working closely with the marketing and branding teams to craft a user experience and content strategy that told the company’s story and delivered an excellent user experience.

Thanks to the firm’s background in healthcare combined with its industry-leading staff of designers and developers, Valence was able to move quickly. The effort began with low- and high-fidelity wireframes, and included a digital style guide that addressed voice principles, color palettes, typography, photography, and digital styling elements.

The website was published and bug-free in time for the event and the company’s launch. Technologies used include WordPress, Gutenberg blocks, CI/CD pipeline for code, and Docker with build scripts.

Results

The website design showed brand maturity and leadership, and the site structure attracted partners and customers to the client’s powerful message about transforming healthcare with technology.

Our client used press momentum and marquee sponsorship of the large health conference to drive traffic to the website, and to capture interest from prospective customers and industry contacts.

In the first 4 weeks, the website had 3,879 Session and 9,445 page views

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Voice & Chat with Natural Language Processing

Innovation Lab

Voice & Chat with Natural Language Processing

At Valence, we help enterprise customers understand and apply next-generation technologies in a smart and innovative way to advance business goals. We often experiment with these technologies within our own business, testing and tweaking how we design, develop, and deploy innovation. It often begins by identifying a simple challenge.

Challenge

After conducting research and interviews with our clients in healthcare, we identified an opportunity to address an operational bottleneck resulting from patient confusion around treatment and appointment information.

In healthcare settings, patients are often responsible for managing their own care plan. This can include being accountable for understanding their health or diagnosis, navigating healthcare systems to identify specialists, and scheduling their own care. Because of the variables and their novice understanding of the healthcare system, time is lost to scheduling errors and misunderstandings about process and providers.

Solution

Our innovation lab had previously experimented with voice and chat frameworks for other client projects. We decided to use those frameworks as the foundation for a voice and chat enabled personal assistant that could use artificial intelligence to support patients as they navigate their care.

The goals were to provide patients with a personalized experience, providing assistance specific to their care throughout the full lifecycle of an appointment. Features included driving directions, reminders, custom Q&A, and follow–up information.

We extended our voice and chat framework with a domain-specific natural language processor and symptom diagnosis engine.

Results

The proof of concept proved effective in supporting patients quickly. The framework was tested to carry out diagnoses on 520 unique patients. Based on keyboard inputs, the engine took an average of 41 seconds to give an accurate result. Voice inputs also resulted in an impressive 53-seconds average time to a correct answer.