United Launch Alliance
Augmented Reality Application
United Launch Alliance (ULA) is an American spacecraft launch service provider that manufactures and operates rocket vehicles that are capable of launching spacecraft into orbits around Earth and to other bodies in the Solar System.
With a new rocket in development, United Launch Alliance needed to engage its target audience at the largest and most influential event in the space industry. This event is sponsored by large, innovative, and competitive brands, so it was imperative to differentiate from the competition with an experience within the event.
The physical size of a rocket prevents it from being transported and shared for marketing and sales opportunities, but much like a car, there’s a certain impressiveness to a rocket’s physicality.
Valence conceptualized, designed, and built a fun and immersive end-to-end experience. The solution included a mobile augmented reality application called ULA Anywhere that created life-sized rockets in virtual showrooms, social media photo sharing, and a mission-based game employing light simulation-based physics to demonstrate the complex rocket trajectories and satellite orbits.
By using augmented reality on mobile devices, Valence could help ULA engage a diverse audience for sales opportunities and to increase brand awareness and affinity.
Technologies used included augmented reality, iOS application development, and Android application development.
The ULA Anywhere experience differentiated ULA from its competitors, expanded the brand’s reach beyond the event’s walls, and created IP that could be repurposed for future events, increasing total ROI.
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