Augmented Reality Application

United Launch Alliance

Augmented Reality Application

United Launch Alliance (ULA) is an American spacecraft launch service provider that manufactures and operates rocket vehicles that are capable of launching spacecraft into orbits around Earth and to other bodies in the Solar System.

Challenge

With a new rocket in development, United Launch Alliance needed to engage its target audience at the largest and most influential event in the space industry. This event is sponsored by large, innovative, and competitive brands, so it was imperative to differentiate from the competition with an experience within the event.

Solution

The physical size of a rocket prevents it from being transported and shared for marketing and sales opportunities, but much like a car, there’s a certain impressiveness to a rocket’s physicality.

Valence conceptualized, designed, and built a fun and immersive end-to-end experience. The solution included a mobile augmented reality application called ULA Anywhere that created life-sized rockets in virtual showrooms, social media photo sharing, and a mission-based game employing light simulation-based physics to demonstrate the complex rocket trajectories and satellite orbits.

By using augmented reality on mobile devices, Valence could help ULA engage a diverse audience for sales opportunities and to increase brand awareness and affinity.

Technologies used included augmented reality, iOS application development, and Android application development.

Results

The ULA Anywhere experience differentiated ULA from its competitors, expanded the brand’s reach beyond the event’s walls, and created IP that could be repurposed for future events, increasing total ROI.

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Digital Brand and Website Development

B2B Healthcare Data and Research Company

Digital Brand and Website Development

The healthcare industry is in a transformative period, with leading organizations gaining competitive edge through M&A activity and technology investments. Each merger is accompanied by a fast-paced initiative to align brands, communicate competitive advantages, and increase market share.

Challenge

A large non-profit healthcare system had purchased a next-generation B2B data and research company, which needed its digital identity to be updated and aligned to its new ownership’s brand. Due to the complexity of the services and organizational structure, it was critical to get the message and strategy right.

The client also did not have a website to reflect its new organization and present its story to the market.

Solution

Valence was chosen to deliver a brand guideline and messaging strategy. The scope of services included a visual brand guideline, web interface designs, a messaging strategy, a content calendar, and supporting collateral templates. Valence was also tasked with the design and development of a new corporate website.

Valence started with brand and identity exercises that would inform the visual design for the acquired business unit. Partnering with the in-house marketing and communications teams ensured that the visual concepts were in harmony with the values and goals established for the company.

Those exercises resulted in mood boards that became the foundation for decisions regarding the visual identity and digital style guide.

The design team then provided design concepts that were translated into specific deliverables, managed by our internal project managers to ensure maximum efficiency and quality output with minimal pressure on the client’s internal teams.

As the mood boards and design concepts took shape, the Valence design team collected brand requirements into a style guide. The style guide included logo treatments, color palettes, font treatments, design requirements for web pages and collateral, presentation templates, and guidance for tone of voice and communication.

Simultaneously, Valence designed, developed, launched, and populated a new SEO-friendly corporate website, built using a flexible content management system so the client could manage updates and take ownership of content as it evolved. The website emphasized partnership opportunities and was up and running on the day of the business’s launch at a large health conference, which the business sponsored.

Results

The refreshed brand communicates professional capabilities, tells the B2B business’s story, and breaks its complex solutions into easy-to-understand concepts. The client was empowered to establish itself in the market and quickly get busy growing its market share.

The website is the foundation of the company’s digital marketing strategy, and supports communication, lead generation, and sales engagement efforts.

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Voice & Chat with Natural Language Processing

Innovation Lab

Voice & Chat with Natural Language Processing

At Valence, we help enterprise customers understand and apply next-generation technologies in a smart and innovative way to advance business goals. We often experiment with these technologies within our own business, testing and tweaking how we design, develop, and deploy innovation. It often begins by identifying a simple challenge.

Challenge

After conducting research and interviews with our clients in healthcare, we identified an opportunity to address an operational bottleneck resulting from patient confusion around treatment and appointment information.

In healthcare settings, patients are often responsible for managing their own care plan. This can include being accountable for understanding their health or diagnosis, navigating healthcare systems to identify specialists, and scheduling their own care. Because of the variables and their novice understanding of the healthcare system, time is lost to scheduling errors and misunderstandings about process and providers.

Solution

Our innovation lab had previously experimented with voice and chat frameworks for other client projects. We decided to use those frameworks as the foundation for a voice and chat enabled personal assistant that could use artificial intelligence to support patients as they navigate their care.

The goals were to provide patients with a personalized experience, providing assistance specific to their care throughout the full lifecycle of an appointment. Features included driving directions, reminders, custom Q&A, and follow–up information.

We extended our voice and chat framework with a domain-specific natural language processor and symptom diagnosis engine.

Results

The proof of concept proved effective in supporting patients quickly. The framework was tested to carry out diagnoses on 520 unique patients. Based on keyboard inputs, the engine took an average of 41 seconds to give an accurate result. Voice inputs also resulted in an impressive 53-seconds average time to a correct answer.