Using Virtual Reality and Haptics
to generate excitement around future experiences
- AR & VR
The Space Needle – one of Seattle’s biggest landmarks and tourist attractions – recently underwent a $100M renovation to make visits even more awe-inspiring for the next generation of guests. In order to drive media and influencer excitement around updates like the thrilling all-glass rotating floor, the Space Needle wanted a way to show the experience while it was being built.
Valence created a 4D Virtual Reality Immersive Experience that blends drone footage, 360-degree panoramas, beautifully detailed models, and digitally-triggered physical elements into a custom-built stage. The experience incorporated advanced VR locomotion techniques to give users the illusion of walking through large-scale spaces, and physical queues such as haptics and wind pipes to give users the sensation of standing on a rotating floor or sitting out in the open air.
Leveraging our 4D Virtual Reality experience, the Space Needle was able to meet their pre-launch press and influencer goals, driving multiple articles in technology, tourism, and local publications.
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