User Research


User Research

Ideas succeed when they translate to products, services, and experiences that users love. Our approach to user research incorporates best practices in equitable design, so your technology solution is built specifically for your users.

It’s All About the User

User research is essential to creating products and solutions that customers and users love. Whether we are relying on extensive existing research, or conducting research ourselves, user research is the methodic study of target users—including their needs and pain points—so designers have sharp insights to work with and design the right solutions.

It’s Smart Business

The cost of fixing an error after development is 100x that of fixing it before development. And the top companies leading in user experience outperformed the S&P index by 35%. We use leading methods to expose problems and design opportunities, and find crucial information to inform the design of our client’s projects.

It Fits In Any Schedule

Testing with just five users can uncover 85% of usability problems, and when organizations invest in user research during the concept phase, product development cycles can be reduced by up to 50%.

What Can This Solution Do For You?

Starting an effort with quality user research will reduce risk, reveal opportunity, and minimize re-work – while also reducing development cycles, which saves critical time and money. The user research can include a testing and validation process to avoid usability problems in production.

How Is Valence Helping Clients Use This?

Valence provides user research, helping clients to identify the personas and groups that will be impacted by a solution. We guide our clients through an intentional process to prioritize those groups and can create a roadmap to expand features to reach additional user groups in the future. Our process also reveals the journey or experience that will work best for those users.

Case Studies

Book My Flight Web Application


Artificial Intelligence and Computer Vision

Leading Orthodontics Startup

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The next step on your digital transformation starts with a conversation. Let us know how we can help you, and we’ll get back to you right away.