Design

Services

Design

From content creation to user experience and voice & chat experience design, we offer a complete digital design solution to create future-informed, human-centered experiences across platforms and technologies. What sets Valence apart is the strong connection between our design and engineering teams, which is how we ensure that each client’s digital transformation solutions have a highly effective look and feel.

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Creative Strategy

Intuitive and Inclusive

Our creative process discovers, defines, and delivers opportunities in your business with a focus on intuitive user experience and inclusive design.

Seamless and Immersive

From seamless dashboards to multi-sensory immersive, virtual, and augmented environments, we strive to design perfect experiences at every step of the journey. Many of the best designs are so seamless that users don’t even realize they are there.

User Research

It’s All About the User

User research is essential to creating products that customers and users love. User research is the methodic study of target users—including their needs and pain points—so designers have sharp insights to work with and make the right design solutions.

It’s Smart Business

The cost of fixing an error after development is 100x that of fixing it before development. And the top companies leading in user experience outperformed the S&P index by 35%. We use leading methods to expose problems and design opportunities, and find crucial information to inform the design of our client’s projects.

It Fits In Any Schedule

Testing with just five users can uncover 85% of usability problems, and when organizations invest in user research during the concept phase, product development cycles can be reduced by 33 to 50%.

Creative Concepts

Creativity Is a Process

Creative concepts come through collaboration and a combination of ideas, communication, feedback, and action. Layout and styling put your users’ needs in that moment, exactly where they will need it.

The Big Idea

This process starts with a proven brain storming process and results in Big Ideas that are evaluated based on their alignment with the client’s business goals and project vision. The Big Idea is a unifying theme that can be used across the project.

What You See and What You Don’t See

Creative concepts include things you see, like user interfaces, dashboards, and color palettes. Creative concepts also show up in the things you experience, like interactions, processes, and information architecture. The creativity is here in service to the project team and goals.

Customer Experience

Optimize Your Customer Journey

Take a holistic view of every customer, considering all touch points before, during, and after conversion. Each interaction in the customer journey should serve and delight the customer, guiding them toward their ideal end action.

Meet Customers Where They Are

74% of consumers are at least somewhat likely to make a purchase based on experiences alone. A brand may have a superior product, but it can only succeed if it reaches its customers at their various stages of the purchase decision.

Bigger Than Brand and Price

Customer experience drives more than two-thirds of customer loyalty, more than brand and price combined.

Information Architecture

The Backbone of a Digital Experience

The architecture and navigation system is based on the mental models of the users, and is based on scenarios, personas, user interviews, content inventory, usability testing, and other UX processes.

Delight Users

Information architecture makes sure that users can locate and discover the right content with effective architecture and navigation. Users who can find what they need will be delighted.

Video, Motion, 3D

Motion on Mobile Matters

54% of consumers want to see more video content from a brand or business they support. 85% of all internet users in the United States watch online video content monthly on any of their devices. We can help you make that video, motion, and 3D content mobile-friendly.

Motion Makes a Difference

74% of marketers say video has a better return on investment than static imagery. Aberdeen Research reports that organizations that use video successfully grow their revenue 49% faster than those that don’t.

UX & UI Design

X for Experience, I for Interface

A well-designed user interface could raise your website’s conversion rate by up to 200%, and a better UX design could yield conversion rates up to 400%. User Experience (UX) is a human-first approach to design that results in experiences that delight users with their effectiveness. User Interface (UI) is a human-first approach to designing the experience aesthetic. UI results in experiences that delight users aesthetically while meeting their functional needs.

UX Perspective

Our UX designers think about how easy it is for the user to accomplish their tasks, and how the experience makes a user feel. UX is not just about visuals – it is about the experience. UX design addresses the What, When, and Why of an experience.

UI Perspective

A user interface is the point of interaction between your user and your product through a digital experience. Our UI designers think about the look, feel, and interactivity of the experience, which applies to things like icons, buttons, typography, color palettes, spacing, imagery, and responsive design. UI addresses the Where and How of an experience.

Creative Strategy

Intuitive and inclusive

Our creative process discovers, defines, and delivers opportunities in your business with a focus on intuitive user experience and inclusive design.

Seamless and immersive

From seamless dashboards to multi-sensory immersive, virtual, and augmented environments, we strive to design perfect experiences at every step of the journey. Many of the best designs are so seamless that users don’t even realize they are there.

User Research

It’s all about the user

User research is essential to creating products that customers and users love. User research is the methodic study of target users—including their needs and pain points—so designers have sharp insights to work with and make the right design solutions.

It’s smart business

The cost of fixing an error after development is 100x that of fixing it before development. And the top companies leading in user experience outperformed the S&P index by 35%. We use leading methods to expose problems and design opportunities, and find crucial information to inform the design of our client’s projects.

It fits in any schedule

Testing with just five users can uncover 85% of usability problems, and when organizations invest in user research during the concept phase, product development cycles can be reduced by 33 to 50%.

Creative Concepts

Creativity is a process

Creative concepts come through collaboration and a combination of ideas, communication, feedback, and action. Layout and styling put your users’ needs in that moment, exactly where they will need it.

The Big Idea

This process starts with a proven brain storming process and results in Big Ideas that are evaluated based on their alignment with the client’s business goals and project vision. The Big Idea is a unifying theme that can be used across the project.

What you see and what you don’t see

Creative concepts include things you see, like user interfaces, dashboards, and color palettes. Creative concepts also show up in the things you experience, like interactions, processes, and information architecture. The creativity is here in service to the project team and goals.

Customer Experience

Optimize your customer journey

Take a holistic view of every customer, considering all touch points before, during, and after conversion. Each interaction in the customer journey should serve and delight the customer, guiding them toward their ideal end action.

Meet customers where they are

74% of consumers are at least somewhat likely to make a purchase based on experiences alone. A brand may have a superior product, but it can only succeed if it reaches its customers at their various stages of the purchase decision.

Bigger than Brand and Price

Customer experience drives more than two-thirds of customer loyalty, more than brand and price combined.

UX & UI Design

X for Experience, I for Interface

A well-designed user interface could raise your website’s conversion rate by up to 200%, and a better UX design could yield conversion rates up to 400%. User Experience (UX) is a human-first approach to design that results in experiences that delight users with their effectiveness. User Interface (UI) is a human-first approach to designing the experience aesthetic. UI results in experiences that delight users aesthetically while meeting their functional needs.

UX perspective

Our UX designers think about how easy it is for the user to accomplish their tasks, and how the experience makes a user feel. UX is not just about visuals – it is about the experience. UX design addresses the What, When, and Why of an experience.

UI perspective

A user interface is the point of interaction between your user and your product through a digital experience. Our UI designers think about the look, feel, and interactivity of the experience, which applies to things like icons, buttons, typography, color palettes, spacing, imagery, and responsive design. UI addresses the Where and How of an experience.

Information Architecture

The backbone of a digital experience

The architecture and navigation system are based on the mental models of the users, and is based on scenarios, personas, user interviews, content inventory, usability testing, and other UX processes.

Delight users

Information architecture makes sure that users can locate and discover the right content with effective architecture and navigation. Users who can find what they need will be delighted.

Video, Motion, 3D

Motion on mobile matters

54% of consumers want to see more video content from a brand or business they support. 85% of all internet users in the United States watch online video content monthly on any of their devices. We can help you make that video, motion, and 3D content mobile-friendly.

Motion makes a difference

74% of marketers say video has a better return on investment than static imagery. Aberdeen Research reports that organizations that use video successfully grow their revenue 49% faster than those that don’t.

Case Studies

Digital Brand and Website Development

B2B Healthcare Data and Research Company

Website Design and Development

Healthcare Startup