From content creation to user experience and voice & chat experience design, we offer a complete digital design solution to create future-informed, human-centered experiences across platforms and technologies. What sets Valence apart is the strong connection between our design and engineering teams, which is how we ensure that each client’s digital transformation solutions have a highly effective look and feel.
UX & UI Design
X for Experience, I for Interface
A well-designed user interface could raise your website’s conversion rate by up to 200%, and a better UX design could yield conversion rates up to 400%. User Experience (UX) is a human-first approach to design that results in experiences that delight users with their effectiveness. User Interface (UI) is a human-first approach to designing the experience aesthetic. UI results in experiences that delight users aesthetically while meeting their functional needs.
Our UX designers think about how easy it is for the user to accomplish their tasks, and how the experience makes a user feel. UX is not just about visuals – it is about the experience. UX design addresses the What, When, and Why of an experience.
A user interface is the point of interaction between your user and your product through a digital experience. Our UI designers think about the look, feel, and interactivity of the experience, which applies to things like icons, buttons, typography, color palettes, spacing, imagery, and responsive design. UI addresses the Where and How of an experience.
The Backbone of a Digital Experience
The architecture and navigation system is based on the mental models of the users, and is based on scenarios, personas, user interviews, content inventory, usability testing, and other UX processes.
Information architecture makes sure that users can locate and discover the right content with effective architecture and navigation. Users who can find what they need will be delighted.
It’s All About the User
User research is essential to creating products that customers and users love. User research is the methodic study of target users—including their needs and pain points—so designers have sharp insights to work with and make the right design solutions.
It’s Smart Business
The cost of fixing an error after development is 100x that of fixing it before development. And the top companies leading in user experience outperformed the S&P index by 35%. We use leading methods to expose problems and design opportunities, and find crucial information to inform the design of our client’s projects.
It Fits In Any Schedule
Testing with just five users can uncover 85% of usability problems, and when organizations invest in user research during the concept phase, product development cycles can be reduced by 33 to 50%.
Optimize Your Customer Journey
Take a holistic view of every customer, considering all touch points before, during, and after conversion. Each interaction in the customer journey should serve and delight the customer, guiding them toward their ideal end action.
Meet Customers Where They Are
74% of consumers are at least somewhat likely to make a purchase based on experiences alone. A brand may have a superior product, but it can only succeed if it reaches its customers at their various stages of the purchase decision.
Bigger Than Brand and Price
Customer experience drives more than two-thirds of customer loyalty, more than brand and price combined.