Experiential Marketing Application and IoT

Fortune 10 Company

Experiential Marketing Application and Internet of Things (IoT)

Our client had established itself as a leader in enabling IoT technologies. The Internet of Things has grown increasingly complex as virtually any electronic device in any space can be used to collect and use data, resulting in a variety of services and experiences.

Challenge

As more smart home and office solutions enter the mainstream, it’s become difficult for the average, non-tech-evangelist to navigate the sea of hardware, software, and connected hub devices. Our client needed a retail experience that would allow its consumers to touch, feel, and demo smart devices to ensure they meet their needs.

Further the experience needs to showcase the tech company’s brand and showcase its leadership compared to other big brands.

Solution

Valence was engaged to conceptualize, design, build, and deploy an in-person experiential retail experience showcases the connected life experience, which brings the smart home and office to life in a visually stunning, engaging way.

The in-person experience showcases technology and is supported by technology, including web applications and digital demos. The demos bridge the virtual world on screen with the environment around the consumer, showcasing a connected world by immersing the consumer in a connected world.

Customers interact with a mobile device, choosing from a variety of common “smart” scenarios. Once selected, a screen shows the scenario in action while smart light strips in retail cubbies light up the screen according to the products being used.

Technologies used include Microsoft Azure, Blog Storage, Application Insights, LifX Strip Lighting, UWP application development, and Android application development.

Results

The experience is an effective, scalable, and self-guided way for customers to understand how a variety of IoT products can integrate into and improve their day-to-day lives. The retailer sold more product to first- and third-party customers thanks to increased customer confidence and understanding from the demo and experience.

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